A logo is a graphic representation of an organisation, trademark or brand. It is created using fonts, shapes & colours.

A professionally designed corporate logo signals the existence of a company, its strength, services and products offered. And a good logo will surely give your entity a recognition BOOST.

A five step plan to ensure your logo design or corporate branding is successful, relevant and perfectly suited to your needs! Developing good, successful logo branding requires a combination of different criteria to make it work, here is the way we do it...

• › Visibility

  Will the logo stand out in its desired environment to provide fast, memorable identification? Look at how successful logos stand out in the clutter of a big city - they are instantly recognised and assimilated by your brain almost before they register through your eyes.

• › Application

  How well can the logo be used in a variety of applications? From letterheads, through to moving media, even down to postage stamp sized renderings or black and white fax designs it must be able to be viewed coherently on all material. A logo must not conform to size and must be easy to scale. It should be scalable to any level of height:width ratio. At the same time, its height or width should not distort its recognition in any way.

• › Simplicity

  Is the logo easy to identify and describe? Overworked logo and branding designs will not be processed by the brain nearly as quick as a simpler design and henceforth will not create any retention with the viewer and will most probably not be a brand people can identify with. A logo must be easy to describe. Consumers should be able to retain and recall your logo easily and effortlessly.

• › Color

  A logo should be recognizable without color or with color. Color of the logo shouldn't be a hinderence where recognition is concerned. A logo should be created in black and white first and well designed logo should work in a number of different applications including fax and photocopier. Once we have that stage right comes the color additions to blend the whole branding package together. That's why we start the Prototypes hand sketching on paper and then move to Computer.

• › Timeless Appeal

  Once upon a time a good trademark logo would last twenty years plus, in this modern age however the rebranding time has dropped to a mere two-four years between new iconic or graphical logo (and around five years for textual based) branding programs, but your logo or branding design still needs to be careful not to follow current trends so closely as they, themselves, have a very limited life expectancy.

A bespoke logo design will give you strong identity and flexibility to place or print your logo on a number of different areas like your corporate and personal stationery, newspaper ads, yellow pages, thus providing versatile options for promotion of products or services you offer!

The logo design process is as easy as 1 2 3 4 ...

• › Create Samples

  Initialy we start with little brain storming, studying the client's competitors and their design & marketing strategy. Then we draw sketches on paper and later when hand sketches take some form or sketches start making sense, we move down to computer for giving shape to our imagination.

  
• › Selection

  Client selects a logo, suggests changes and approves further development.

  
• › Final logo

  Final logo files are presented after rounds of changes and corrections.

  
• › Final files

  Final files are delivered with all technical specifications required and asked.
  
  Specifications: Font Style, Size & Version, Colors in CMYK, RGB, PANTONE, HEXADECIMAL values, printing description for varied papers like Gloss, Matt, Natural Paper.
  
  Files: Vector, PNG, JPG, TIF, PSD & FLASH (in case of animated logos).
  
  Versions: Colored & B/W versions for use in mediums like Newspaper, Fax or Yellow Pages.
  
  

  

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59755 Arnsberg
NRW, Germany

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